Monday, November 22, 2010

Analyzing Alcohol Advertisements: Resources for Educators

NOTE: I am in no way affiliated with Frank W. Baker or The Media Literacy Clearinghouse. I write this on my own free will with the purpose of passing on an incredible resources to other teachers!

Frank W. Baker is a media literacy expert who runs the Media Literacy Clearinghouse.  The clearinghouse contains information regarding media literacy and its application to a variety of topics, including health topics such as alcohol, body image, food, sex, and tobacco. Each section contains downloadable articles, lesson plans, sample advertisements, and links for more information that every health educator should check out! I frequently use his links to alcohol advertisements for a carousel activity (I should post about that soon...) with my seventh graders. Mr. Baker has all angles covered, and his website is very comprehensive with that information is provides.

Baker also covers additional topics, such as bias, media art, and propaganda, to name a few. This makes it easy for teachers of separate subjects to plan cross-curricular activities relating to their course content with colleagues. His website is a valuable resource for any health educator who wants to tie media literacy into their various units.  Occasionally, some of the links will be broken or outdated; a Google search usually fixes this. It would be relatively easy for teachers to design webquests featuring The Media Literacy Clearinghouse, which could easily work out to the higher level, critical thinking skills that are vital for students to learn. So, please check out The Media Literacy Clearinghouse!

As always, please feel free to e-mail me with any questions, comments, or concerns.

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